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CharityClarity

Our product connects donors to charitable campaigns spearheaded by influencers. A donor is a person that contributes to the charity selected by the campaign and an influencer is a person with a significant social following, such as a musician, actor, or public commentator. In our context, a campaign is a group of donors and influencers tied to a certain cause, such as the eradication of malaria.

 

Every three months, our team, with input from the community and influencers, evaluates the charities working in the space that each campaign is related to, and identifies which charity the campaign will donate to the next cycle. Once this decision is made, our in-house PR team will help influencers and the selected charity produce promotional content for the campaign, which will be featured on the campaign page, social media, and other social channels. Campaign donors, based on contribution level, will have access to exclusive content for the cycle which they contributed.

1. Persona

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2. Storyboards

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